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New York-based makeup artist Mary Irwin said that a magnifying mirror could help, and recommends looking down into the mirror so you can see the underside of the lash. Then, dexterous users can “gently drop the top part of the magnetic lash above the natural lash,” which is the step that requires extensive practice. However, Ms. Irwin conceded that “for everyday wear, I don’t think they’re the most practical.” Having studied online tutorials carefully and still failed to apply my own set, I would have to agree.

The boom of eyelash growth serums, lash extension and curling procedures, and lengthening mascaras should prove the point—the world is obsessed with the quest to longer, fuller eyelashes. But despite all this new beauty tech, applying false eyelashes is one tried-and-true trick that makeup artists and celebrities have been using for years. And the surge of magnetic eyelashes hitting the market proves this option isn't one to ignore.