Attività

A total of 21,000 cups were available to the 25,000 fans in attendance, offered as a sustainable alternative to single-use plastics in the live event space. According to Ball, 93% of Plastic Cups used each year end up in landfill, whereas its cups, it says, are recycled and returned to market in approximately 60 days.

According to research conducted by the corporation, 73% of consumers would opt for environmentally friendly containers if given the choice, with half willing to pay a premium. Ball Aluminium Cups have been designed to meet this growing demand for sustainable packaging.