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Where Pop It Fidget Toys Originated

The story of Pop It Fidget Toy begins with Theo and Ora Coster, a married couple from Israel. Over the years, they invented more than 190 games—including the face recognition game Guess Who?—and founded a company called Theora Design, according to the BBC. (Amazing fact: Theo was actually a classmate of Anne Frank.)

When Ora's sister died from breast cancer in the mid-1970s, she had a dream about a field of breasts. "Imagine a field of breasts, that you can press from one side, and then press from the other side," Boaz Coster, her son and co-C.E.O. of Theora Design, said when describing his mother's vision. Theo created a prototype, and it sat around for many years until the couple's sons sold it to Montreal-based games company FoxMind.

FoxMind manufactured the product in silicone, and it was marketed as a game called Last One Lost, a puzzle in which two players press the bubbles together, and the player who presses the last one loses. It debuted in 2013 and was not exactly a smash, but in 2019, it relaunched under the name Pop It! and hit Target shelves.