Attività

Rethinking the bottle

When I was younger, wine came in a glass bottle, and—outside of a few value-priced boxed options—that was that. But now, quality wine comes in all sorts of packaging: boxes, cans, pouches, even slim wine bottles that can fit through a mail slot. Of course, the bottle is still king—but even that classic container isn’t beyond innovation. The British company Frugalpac has just launched a standard-sized wine bottle made mostly out of recycled paper.

The Frugal Bottle is a 750 milliliter bottle “made from 94 percent recycled paperboard with a food-grade liner to hold the wine or spirit,” according to Frugalpac. Not only is it “comparable in cost to a labelled glass bottle,” but it can also “be refrigerated and keeps the liquid cooler for longer.”

Naturally, the company offers an environmental pitch, as well. “Our mission is to design, develop and supply sustainable packaging. The Frugal Bottle is up to five times lighter than a glass bottle, has a carbon footprint up to six times lower and is easy to recycle again,” explained Frugalpac chief executive Malcolm Waugh. “We’ve had fantastic feedback from people who’ve trialed the Frugal Bottle. As well as the superior environmental benefits, it looks and feels like no other bottle you have ever seen.”