Attività

Quartz quickly gained a reputation among media navel-gazers as one of the most forward-thinking newsrooms on the “future of news.” The company was regularly lauded across the trade press, including by Digiday, for experimenting with technology in ways both useful (compelling visual ads) and charming (a light in the newsroom letting staffers know when it was going to rain). 

Before data-related editorial roles became industry standard, Quartz carrara melded the product into the newsroom, primarily through its “Things” team led by Seward. A combination journalism and coding squad, Things introduced a tool that allowed reporters to quickly publish their own crude charts. In traditional newsrooms at the time, placing a graphic into a story could be a time-intensive group endeavor. Given that a headline promising “one chart perfectly explaining” a certain topic was then a reliable traffic-generating trope, the tool allowed Quartz reporters to be more nimble and independent. Visuals and interactives spread across the industry, and Quartz helped set the standard for what digital business journalism could look like. In short order, the company was generating praise and awards.

“One of the great things that Quartz did was really inspire newsroom leaders around the world to see news as a product and not just a chunk of text,” said Dan Frommer, a Quartz editor from 2014 to 2016 who now writes a newsletter called The New Consumer. “The fact that not only was everyone was allowed to — but was responsible for — their own charts led to a data and math literacy that a lot of places don’t encourage or mandate.”